About This Report:
This report provides an overview and analysis of a collaborative project by Leicestershire Drug and Alcohol Action Team (DAAT), Leicestershire County Council, Hinckley and Bosworth Community Safety Partnership, North West Leicestershire Partnership in Safer Communities and Leicestershire Police to pilot a proximity marketing campaign using Bluetooth technology in Hinckley Town Centre. The project formed a component of Hinckley and Bosworth Community Safety Partnership's Lock 'em Inn campaign.
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